Kalyn Waters

Kalyn Waters is an accomplished marketing professional with extensive experience in brand management and strategic marketing initiatives across various industries. As the Brand Marketing Director for Optum since January 2025, Kalyn leads marketing efforts for Optum Health and Optum Financial. Previously, Kalyn served as Enterprise Marketing Director at UnitedHealth Group, where a comprehensive Marketing Best Practices program was created to enhance organizational efficiencies. Experience as Executive Director of Marketing at RZ Industries involved overseeing brand communication and eCommerce strategies, while at Minnetonka Moccasin Company, Kalyn managed marketing plans and led a significant rebranding effort. Additional roles include Senior Marketing Manager at Hearst Integrated Media, where multi-platform programs generated considerable revenue, and positions at CosmoGIRL Magazine and Gourmet Magazine, where Kalyn developed targeted marketing campaigns. Educational background includes a Bachelor of Science in Family & Consumer Journalism from the University of Wisconsin-Madison.