Kim Brooks, MBA, has extensive experience in marketing within the healthcare industry, primarily with Optum from 2013 to 2024. In various roles, including Associate Director of Provider Segment Marketing and Senior Marketing Director for Healthcare Data, Analytics, and Tech Innovation, Kim developed and implemented integrated marketing strategies targeting C-suite executives and healthcare providers. Responsibilities included overseeing campaign management, content development, and cross-functional team leadership to enhance brand presence and drive demand generation. Kim's early career includes roles at organizations such as Washington State University, Union Bank, and Dr. Neil Hirschenbein, culminating in a Bachelor of Arts in Communications-Advertising from Washington State University.
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