Rusty Hurley is an experienced professional in customer experience and operations management, currently serving as the Director of Customer Experience at Optum since March 2015. In this role, Rusty has developed and implemented NPS measurement systems and worked with business owners to enhance customer experience. Previous positions at Optum include Program Manager for OptumRx Consumer & Provider Experience and Senior Project Manager for marketing initiatives. Rusty's experience also includes leadership roles in franchise operations and training at Rapid Refill, consulting at Optimal Advantage, and operational management at Suncoast Motion Pictures Co. and Best Buy. Rusty holds a BM in Music from Longwood University and a certification as a Certified Business Data Modeler from the University of St. Thomas.
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