Shannon Larson is an Associate Director of Personalization with over 13 years of experience in digital marketing across retail, health insurance, and medical devices. Currently at Optum, Shannon defines and leads the personalization strategy to enhance user experience while collaborating with stakeholders. Previously, Shannon held various roles at Target, contributing significantly to revenue growth, digital process optimization, and site merchandising. Shannon earned a degree in Advertising/Marketing from St. Cloud State University.
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