Shayne McCartney

Shayne McCartney is a seasoned marketing professional with extensive experience in growth and retention strategies within the health care sector. Since December 2011, Shayne has served as the Sr. Director for Growth and Retention Marketing at Optum Rx, overseeing B2B marketing communications and supporting client management for health plan and TPA segments. Previous roles include various marketing positions at UnitedHealthcare, where Shayne developed marketing strategies for the Central Region, and John Deere Health, where responsibilities encompassed managing member communications and RFP responses. Shayne began a professional journey in the insurance industry with early roles at American Family Insurance and Heritage Mutual Insurance Company, following a Bachelor of Science with honors in Consumer Science and Marketing from the University of Wisconsin-Madison.