Tracy Dirks

Tracy Dirks is a strategic marketing leader with over 20 years of experience in marketing and branding. Currently serving as Senior Director of Marketing at Optum, Tracy drives strategies to foster key purchasing influencer advocates for growth and retention. Previously, Tracy held roles such as Director of Marketing at Optum and Vice President at Bloom Marketing, where they managed marketing strategies for healthcare clients. Tracy earned a BS in Marketing from St. Cloud State University.