Sam Nelson is a strategic creative lead with over 25 years of experience in digital strategy, UX, product design, and creative leadership. Having held roles from Middleweight Designer to Head of Design at Guava Limited, Sam has managed design teams and produced high-quality creative solutions for a diverse range of global brands. Currently, Sam serves as a Senior Manager of User Experience at OptumUK, following a role at EMIS Health where they led the Product Design team to enhance user-centric experiences in healthcare technology. Sam also provides freelance design consultancy, specializing in redefining brands and improving customer experiences through innovative, insight-driven solutions. A graduate of the University for the Creative Arts with a BA in Visual Communication, Sam's work has garnered multiple awards throughout their career.
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