Melissa Low

Melissa Low is an experienced CRM professional and Senior CRM Manager at ORA since December 2024. Prior to this role, Melissa served as Customer Retention & Growth Manager at Hiredly, where responsibilities included developing customer segmentation strategies and implementing tailored marketing efforts that enhanced customer engagement and loyalty. In previous positions at ZALORA Group, Melissa managed customer segmentation strategies and innovative campaigns that significantly increased membership sign-ups. Additional experience includes a role as Merchant Marketing Executive at Fave, where Melissa was instrumental in managing over 40,000 merchants across multiple countries and optimizing marketing campaigns. Melissa's career began with an internship at AmBank Group in internal audit following a Bachelor’s degree in Accounting from RMIT University.