Edna Diaz

Edna Diaz is a seasoned professional with extensive experience in business value and strategy across various high-profile technology companies. Currently serving as Senior Director of Business Value & Strategy at Oracle since May 2025, Edna partners with enterprise clients to optimize investments through Oracle App solutions. Prior roles include Value Advisory Senior Manager at Miro, where strategic client advisory and team alignment for a value-driven approach were key responsibilities. Edna's tenure at TIBCO involved leading value engineering initiatives across EMEA and APJ, contributing to significant increases in customer engagement and sales performance. Previous positions at Cisco, BMC Software, HSBC, and academic credentials from prominent institutions like the University of California, Berkeley and Umeå University further underscore a robust background in managing complex projects, strategic sales enablement, and driving transformational value within organizations.