Lara de Miranda

Lara de Miranda is a results-driven marketing director with over 15 years of experience in both B2B and B2C sectors. Currently, Lara holds the position of Field Marketing Director in the Global Industries Unit at Oracle and is also self-employed in digital marketing. Previously, Lara worked at Oracle as a Senior Events Marketing Manager and as Senior Marketing Lead for the Middle East and North Africa, where they drove lead generation campaigns and managed marketing teams. Lara's experience also includes roles at SAP, Samsung Electronics, and Lenovo, where they successfully developed and executed marketing strategies to enhance brand awareness and drive sales across various regions in Africa and the Middle East. Lara is pursuing an MBA in Marketing, a Bachelor of Commerce in Marketing, and a Postgraduate Diploma in Digital Marketing at the University of South Africa.