Lara Freitas has over 19 years of experience delivering projects in the Retail industry, having worked for leading retailers across various sectors including Telecoms, Grocery, and Fashion. Lara has held multiple roles, including developer, tester, functional consultant, and business consultant, within global IT companies such as Logicinfo, Wipro, and Enabler. Currently, Lara serves as a Senior Principal Consultant at Oracle Retail, showcasing deep expertise in Retail Pricing and Merchandising Analytics, particularly within the Merchandise Operations Management suite. Additionally, Lara has contributed to several Supply Chain Planning and Optimization projects, linking these capabilities with broader MOM solutions.
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