Benoit Tesson

Benoit Tesson serves as the Head of Channel Marketing & Customer Experience Innovation EMEA at Orange since February 2004, where responsibilities include defining customer engagement and loyalty vision through collaboration with subsidiaries. Previous roles encompass leading multi-country sales activation concepts, overseeing incentive programs, and managing product launches across the Middle East and Africa. Benoit has extensive experience in trade marketing and establishing promotional operations, having successfully negotiated with major partners and organized international workshops. Additionally, Benoit contributes to education as an external speaker and thesis jury member at MBA Spécialisé Digital Marketing & Business, after completing an MBA in the same field, showcasing a solid educational background with a DESS in Marketing and Strategy from IAE Poitiers.