Céline LUC

Céline Luc is a seasoned professional with 20 years of experience in branding and communication, having worked both in ad agencies and corporate environments. Currently, they serve as the Strategy Innovation Director at Orange, where they lead the vision for Brand Experience and bridge the virtual and physical worlds. Previously, Céline held various roles at Orange, including Senior Art Director and Head of Brand Experience. They co-founded Smithee&cie and served as its Creative Director from 2003 to 2015, after starting their career as a Junior Art Director at Lowe Lintas & Partners. Céline has pursued further education in Brand Management and eloquence, continuing to hone their skills in communication and strategy.