James Sim has a diverse background in education and sales, beginning as an Education Officer at the Ministry of Education, Singapore from January 2006 to December 2010. Following this role, James served as a Sales Representative at Marshall Cavendish from January 2010 to December 2011, and then transitioned to Pearson Asia Pacific as a Sales Consultant from January 2012 to June 2014. Subsequently, James held the position of Senior Marketing Director at ERA from January 2014 to May 2017, before becoming a Senior Associate Group Director at OrangeTee.com Pte Ltd in June 2017, where expertise in leveraging technology and innovative marketing strategies is emphasized. James holds a Bachelor of Engineering (B.Eng.) degree in Electrical and Electronics Engineering from Nanyang Technological University, completed in 2005.
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