Yiying Lu

Yiying Lu is a multidisciplinary creative director and international bilingual speaker with over 15 years of experience in the fields of design, branding, and innovation. Based in San Francisco, Yiying has delivered compelling talks at notable conferences like TEDx, SXSW, and Adobe MAX, and has worked with global brands including Disney, Apple, and Google. As the founder of YIYING LU LLC, Yiying focuses on cross-cultural branding and marketing innovation, and is renowned for iconic designs such as the Twitter Fail Whale and various emojis. Currently, Yiying serves as a Global Creative Ambassador for Adobe and an Arts Commissioner for the City and County of San Francisco, bridging the gap between art and technology while empowering future generations of creators.