Dara Cothran serves as the Executive Vice President of Brand Strategy at Orchestra since December 2025, previously holding the position of Executive Vice President of Strategy at Hunter from April to December 2025. Prior experience includes over a decade at KWT Global as Executive Vice President of Global Strategy + Insights, where leadership was focused on transformation and innovation-driven clients such as PepsiCo, L’Oreal, Deloitte, and IRONMAN. Cothran created KWT xVoice, a proprietary process aiding C-suite leaders in defining and articulating their voice through strategic communications. Earlier roles include significant positions at Kaplow, Ladders, Euro RSCG Worldwide PR, and The Four Corners Group. Cothran holds a Bachelor of Arts in Public Relations from the University of South Carolina, earned between 2002 and 2004.
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