Ordian MI (Marketplace Intelligence) identifies the scams, frauds and incentives that enable the flow of products in the Gray Market. Our expert team takes you right to the source of the issue, delivering a 10-20x ROI. 

Even the most successful Brands struggle with disruption caused by Unauthorized Resellers. Our proven process uses a combination of Serial Tracking, Mystery Test Buying and Machine Learning algorithms to connect all the dots to stop Gray Market issues at the source: 

UNDERSTAND – Get visibility of Gray Market activity impacting your brand. Which Unauthorized Resellers are stealing your Buy Box, how much they are selling, what inventory are they holding and what disruption are they causing. You’ll understand the dollar impact of unauthorized sales and your annualized lost margin.  

EXPOSE – Who is damaging your Brand? Get granular detail on the Authorized Partners allowing product to flow to Unauthorized Resellers - enabling price and margin disruption. Expose where and who the goods were shipped from/to and quantify the damage each Authorized Partner is causing. 

DISMANTLE – Now you know ‘what and who’ we show you how to stop it from happening. Ordian MI’s knowledge garnered from years in the market allows us to identify the right action to dismantle Gray Market activity. Our Advisory Team works with you to eliminate the problem at the source.  

DEPLOY – The final step in the process. Now you need a way to legitimately manage returned, overstocked or end of line goods. The Ordian team can help guide you in the best approaches and introduce you to industry leaders in each field. 

Using our unique Marketplace Intelligence solution, we combine digital intelligence with in-market expertise to deliver exceptional results. We are not driven by the number of ASINS you have or how many platforms you’re on – what matters to us is outcomes.

Ordian MI

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