Orient Electric Limited (OEL) is part of the diversified USD 2.4 billion Indian conglomerate CK Birla Group. A distinguished name in the Indian fan industry for more than 60 years, OEL has today established itself in the market as a one-stop brand for lifestyle electrical solutions which include Fans, Lighting, Home Appliances and Switchgears. OEL is a nimble organisation focused not merely on carving out larger market shares but delivering compelling consumer experiences and creating markets niches through differentiated products. OEL stock trades under the code "541301" on BSE and under the code "ORIENTELEC" on NSE.

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Orient Electric

Orient Electric's headquarters in New Delhi, India

The Engineering Team at Orient Electric plays a crucial role in designing, developing, and improving electrical products ranging from fans to lighting solutions. This multidisciplinary team, comprising engineers in research and development, production, and quality assurance, collaborates to ensure innovative designs meet stringent quality standards while optimizing manufacturing processes. Their focus is on enhancing consumer experiences by delivering superior and differentiated lifestyle electrical solutions.

Engineering Team

The Sales Team at Orient Electric is dedicated to driving revenue growth through strategic engagement with B2B and B2G clients, managing key accounts, and expanding market reach for the company's diverse range of lifestyle electrical solutions. They focus on building strong customer relationships, executing sales strategies, and delivering exceptional service to enhance consumer experiences. With a mix of roles ranging from sales associates to senior managers, the team collaborates to identify market opportunities and ensure the successful promotion of Orient Electric's innovative products.

Sales Team

The Marketing and Communications Team at Orient Electric is responsible for crafting and executing strategies that elevate the brand's presence in the lifestyle electrical solutions market. This team focuses on performance marketing, consumer insights, and trade marketing, ensuring compelling communication across digital and traditional channels. By leveraging data-driven insights, they aim to enhance consumer experiences, promote differentiated products, and ultimately drive sales growth for OEL’s diverse offerings in fans, lighting, home appliances, and switchgears.

Marketing and Communications Team

The Operations Team at Orient Electric is responsible for overseeing and optimizing the entire supply chain process, ensuring efficient logistics, quality assurance, and outstanding service delivery. This team works collaboratively to enhance product performance, streamline operations, and maintain high customer satisfaction standards, while also managing vendor relationships and coordinating projects to drive operational excellence across the organization.

Operations Team

The Human Resources Team at Orient Electric plays a crucial role in fostering a productive workplace culture by managing talent acquisition, employee development, and performance management strategies. They focus on aligning HR initiatives with the company’s mission to enhance consumer experiences through innovative lifestyle electrical solutions. Additionally, the team ensures compliance with labor regulations and supports diverse business units by optimizing workforce capabilities to meet organizational goals.

Human Resources Team

The Product Development and Design Team at Orient Electric is responsible for innovating and creating cutting-edge electrical lifestyle solutions. This team conducts research and development, designs aesthetically appealing and functional products, and collaborates on product management strategies. By integrating design principles with consumer insights, they aim to enhance the user experience and differentiate OEL's offerings in the market.

Product Development and Design Team

The Finance and Accounting Team at Orient Electric is responsible for managing the company’s financial strategy, ensuring accurate financial reporting, and maintaining compliance with regulatory standards. This team collaborates closely with various departments to analyze financial performance, develop budgets, and support long-term financial planning, all while contributing to the overall mission of delivering exceptional consumer experiences through effective financial management.

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Sales Team

Marketing and Communications Team

Operations Team