Sofia Heuer is a seasoned insights and strategy leader currently serving as the Global Director of Consumer Insights & CX at Oriflame Cosmetics. With extensive experience in B2B2C within the FMCG sector at several Fortune 500 companies, Sofia has previously held significant roles at The Absolut Group, Johnson & Johnson, and Ferring. They hold a BSc in Business and Administration from Lunds universitet and are pursuing a degree in Psychology at Lund University. Known for an agile approach and a strong analytical sense, Sofia excels in transforming complex problems into actionable insights and fostering collaboration across teams.
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