Anna Bay

Head Of Marketing - Origin Zero

Anna Bay is an accomplished marketing professional currently serving as the Head of Marketing for Origin Zero at Origin Energy since October 2023. Previously, Anna held various senior positions at Commonwealth Bank from March 2013 to October 2023, including Executive Manager of Brand Strategy and Customer Marketing, where notable achievements included leading programs to integrate customer insights into marketing processes. Anna's expertise extends to digital strategy, as demonstrated by a role as Digital and Social Strategist, managing social projects and partnerships. Additionally, Anna co-founded Dog Money World, creating innovative gaming experiences, and has contributed to academia as a Casual Academic Lecturer at the University of Technology, Sydney. Educational qualifications include a Bachelor of Arts in Languages with Honors and advanced diplomas in multiplatform production and app development from Metroscreen, alongside an exchange year at Ecole Normale Supérieure Cachan. Anna also participated as a Scholar at The Marketing Academy, furthering leadership capabilities in marketing.

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