Founded in 2023, Orli is building an emotionally intelligent play brand that children choose, parents trust, and schools and systems can rely on.

Orli is a little friend that children aged 6 to 12 create and play with. Through one connected world of digital and physical play, plus simple tools for the adults around them, children learn to understand, express and handle big emotions. That play then turns into insight, so parents, teachers and clinicians can help earlier. 

This is Play, not pressure. This is Play, understood.

We're responding to rising anxiety, school avoidance and digital overload by turning screen time into real moments of calm, connection and skill-building: a daily play ritual, grounded in behavioural science and shaped by co-design with children and families in real classrooms.

Orli works with forward-thinking schools, charities, local authorities and health partners to support children earlier, before challenges escalate, bridging home, school and care through one shared, playful system.

In a world of waiting lists, fragmented support and parents carrying the load, we're reimagining what children's emotional wellbeing can feel like: relational, preventative and genuinely playful.

Orli

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Orli

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