Laura Schaffer

Vice President Of Integrated Marketing, Brand Amplification & Impact at Orvis

Laura Schaffer is a seasoned professional with extensive experience in conservation, sustainability, and corporate responsibility. Currently serving as the Vice President of Conservation & Sustainability at Orvis since March 2022, Laura leads the company's commitment to habitat restoration and protection. Prior to this role, Laura was the Director of Corporate Responsibility at POWDR, where efforts included establishing the Climate Collaborative Charter with various ski industry leaders. As the Sustainability Manager for Mountain Hardwear, Laura developed strategies aligning social and environmental responsibilities with brand missions. Earlier positions also include global brand management at Mountain Hardwear, environmental sustainability analysis at MGM Resorts International, public relations leadership at Snowbird Ski and Summer Resort, and founding a media strategy firm focused on tourism. Laura holds an MBA in Sustainable Global Enterprise from Cornell Johnson Graduate School of Management and a Bachelor of Arts in Economics from Wesleyan University.

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