Sara Cadena is an experienced design strategist with a diverse background in user experience, communication design, and strategic design. At CMF Panamá, Sara served as UX Lead, identifying key insights to launch a loyalty program. Previous roles include User Researcher at Valiu, where research focused on remittance services, and Head of Human Resources, where recruitment processes were significantly optimized. As Head of UX & Retention at Osmo, Sara continues to enhance user engagement. Founded Chispa, facilitating workshops to educate entrepreneurs on AI and WhatsApp Business. Education includes a cum laude degree in Design Strategy from Universidad de Los Andes.
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