William Rand

Dr. William (Bill) Rand examines the use of computational modeling techniques, like agent-based modeling, geographic information systems, social network analysis, and machine learning, to help understand and analyze complex systems, such as the diffusion of innovation, organizational learning, and economic markets. He serves as the Director of the Center for Complexity in Business, the first academic research center focused solely on the application of complex systems techniques to business applications and management science. He also has an appointment with the University of Maryland Institute for Advanced Computer Studies, and affiliate appointments with the Departments of Decision, Operations & Information Technology and Computer Science.