OtterHalf
Cassandra Ong is the Founder of OtterHalf, a marketing consultancy specializing in B2C and DTC tech firms. Cassandra previously held positions such as Head of Marketing and Partnerships at Cococart, Senior Growth & Marketing Manager at Tripadvisor, Vice President of Marketing at Chope, and Head of Marketing at foodpanda Singapore. Cassandra has a Bachelor of Business Management degree from Singapore Management University.
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OtterHalf
OtterHalf (www.otterhalf.co), founded in April 2023, is a remote-based global marketing consulting firm dedicated to inspiring businesses to achieve sustainable growth through creativity and kickass execution. Born out of the experience of its founding team, that faced redundancy during a tech layoff, OtterHalf recognised the need for specialised marketing support for tech companies with limited resources. With a collective experience of over 20 years in marketing, partnerships, and design within the tech industry, the team offers a diverse range of services, including strategic consultancy, project-based campaign launches, and the option to serve as a fractional marketing team for businesses.