Ounass presents a carefully-curated edit of exclusive capsule collections from local and international designers of the highest caliber, housing the Middle East’s widest range of top-tier designers. From fashion & beauty to lifestyle and homeware, Ounass has boasted over 300 luxury brands since launching in December 2016 as Al Tayer Group’s first, exclusively digital, luxury e-commerce site.

Dedicated to impeccable local talent and local service alike, Ounass currently operates exclusively within the Middle East. An extensive array of opulent collections and coveted seasonal pieces is presented through a tailored website, app and Personal Shopping service, refined and polished to provide a personalized experience.

Based in Dubai, the world’s new capital of fashion, we provide a 2-hour delivery in Dubai and same or next day delivery service within the UAE, as well as express delivery to KSA, Kuwait, Oman, Bahrain & Qatar. As Ounass takes a step into sustainable luxury, our opulent selection arrives in your preference of eco-friendly or premium packaging. 

Ounass is proud to be home to some of the industry’s top insiders. Scouring the globe for leading trends, our expert team reports on the latest fashion updates, coveted insider information, and exclusive interviews for you to read and shop.

Apparel & Fashion

E-Commerce

Ounass

Ounass' headquarters in Dubai, United Arab Emirates

Khalid al Tayer

Onur Yüksel

Inci Guvenc

Saif Hamza

Tugay Ozgirgin

The Product and Digital Marketing Team at Ounass is responsible for orchestrating and optimizing the digital customer experience, overseeing product management, and driving online sales initiatives. This team ensures the seamless integration of marketing strategies across the website and app, while leveraging data-driven insights to enhance digital merchandising. They also work on brand marketing, PR efforts, and maintaining localized content to present the exclusive collections in a manner that resonates with the Middle Eastern luxury market.

Product and Digital Marketing Team

The Operations and Planning team at Ounass is responsible for managing and optimizing the end-to-end processes that ensure efficient and timely delivery of luxury products. This includes inventory management, demand forecasting, category and trade management, and digital trading. The team collaborates closely with buyers and merchandisers to align operational strategies with market trends and customer demands, providing a seamless shopping experience that mirrors Ounass’s commitment to high-quality service and exclusivity.

Operations and Planning

The Customer Service Team at Ounass is dedicated to delivering a seamless and personalized shopping experience for our clientele. This team handles various customer inquiries and issues, processes sales and returns, offers styling advice through personal shoppers, and ensures timely responses and escalations. They work meticulously to uphold the brand’s standard of local service excellence, providing support across multiple channels including phone, email, and live chat to maintain high levels of customer satisfaction.

Customer Service Team

The Data and Engineering Team at Ounass is responsible for harnessing and analyzing data to drive strategic decisions, optimize the customer experience, and enhance operational efficiency. This team develops and maintains sophisticated data pipelines, ensures system reliability and security, implements cutting-edge machine learning models, and integrates backend solutions to support Ounass's luxury e-commerce platform. Their efforts directly contribute to Ounass's commitment to providing a personalized, seamless, and opulent shopping experience across the Middle East.

Data and Engineering Team

The Managers team at Ounass is responsible for overseeing various critical functions to enhance the company's luxury e-commerce operations. They manage key marketplace accounts, assess and mitigate risks, ensure high-quality standards, oversee merchandise division strategy, and leverage business intelligence and analytics to drive informed decision-making. This multi-faceted approach ensures Ounass maintains its status as a premier digital luxury platform in the Middle East.

Managers

The People & Culture team at Ounass is dedicated to cultivating a positive and engaging work environment that attracts, develops, and retains top talent in the luxury e-commerce industry. This team oversees talent acquisition, employee development programs, and fosters a culture of inclusivity and continuous improvement. By aligning their efforts with Ounass's core values and business objectives, the team ensures that employees are motivated, well-supported, and aligned with the company's vision.

Ounass

Org chart

Teams

Product and Digital Marketing Team

Operations and Planning

Customer Service Team

Data and Engineering Team

Managers

People & Culture

Offices

Ounass

Org chart

Teams

Product and Digital Marketing Team

Operations and Planning

Customer Service Team

Data and Engineering Team

Managers

People & Culture

Offices

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