Cait Wilson

Cait Wilson, PhD, currently serves as the Senior Manager of Consumer Insights at ŌURA, where responsibilities include brand tracking, price elasticity studies, product innovation, and user research. Prior to ŌURA, Cait was the Senior Manager of Consumer Strategy & Insights at Peloton Interactive, overseeing brand health measurement and member satisfaction research. Additionally, Cait held the position of Senior Research Manager at YouGov, leading global research projects, and was previously a Postdoctoral Researcher at the University of Utah, with a prolific publication record. Cait's educational background includes a Ph.D. from the University of Utah, an M.S. from Ohio University, and a Bachelor's degree from Brock University.