William (BJ) Ebert serves as the Head of Finance at Treehouse, beginning in September 2024, while also being a member of the Operators Guild since 2021, which connects leading finance and operations executives. Ebert has held various finance roles, including Fractional CFO Advisory at LevelUp Finance, where responsibilities included enhancing revenue reporting and decision-making efficiency for PE-backed software companies, and Head of Customer Implementation and Professional Services at Vareto, focusing on automating FP&A processes. Previous experience includes leadership positions at WeWork overseeing strategic finance internationally, engagement management at A.T. Kearney advising private equity firms, and roles in investment banking and valuation services at Meridian Capital LLC and KPMG. Ebert holds a Master of Accountancy and a Bachelor of Business Administration from Gonzaga University. Industry expertise spans CPG, retail, B2B services, technology, SaaS, manufacturing, and industrial automation.
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