OutcomePath
Matt Webb is a Co-Founder + CTO at OutcomePath, a company focused on delivering proofs of concept and roadmaps to brands facing technological, commercial, and cultural challenges. Matt is also a freelance consultant and founder of Maker Unleashed, providing innovation inspiration, navigation, training, and idea refinement services. In the past, Matt has held roles such as Group CTO at LAB Group and Ambassador at MACH Alliance. With a background as Chief Technology Officer at companies like Valtech and Mirum Agency, Matt brings extensive experience in IT, data, creative development, and application development. Matt also has a BSC Hons in Cybernetics from the University of Reading.
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OutcomePath
Validating programmes based on Proof of concept (POC) thinking BEFORE a significant budget is committed to design, technology, customer experiences, communication and culture. OutcomePath unlocks the true potential of strategic insights with unbiased thinking, ruthless truth and ultra-lean process. Designed to broaden your view of the art of the possible and plot strategic paths to impactful outcomes. With the breadth of opportunity and the must-be-buildable mentality, we can assure larger-scale programmes of success. Our team has over 25 years of experience delivering enterprise and innovation projects for the world's largest brands, including HSBC, Bayer, Google, Mazda, Unilever, eSure, and Red Bull. Our clients engage us to rationalise programs of work, expand thinking, and map blueprints to proof of concepts. This can be anything from a large-scale architecture project to drive culture to a brand design system to build trust in innovation through connected and immersive data experiences.