OutcomePath
Michael Veitch is the Co-Founder and CEO at OutcomePath, where Michael focuses on rapidly creating validated proof of concepts. Michael has held various executive roles in companies such as LAB Group, Ryde, and Zedsen, where Michael worked towards saving lives in the health and wellness sector. With a background in business transformation and growth, Michael has a proven track record of driving revenue and implementing operational efficiencies. Michael has also co-founded companies like Cub Content and Robot Corp, showcasing their expertise in ideating and scaling digital businesses.
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OutcomePath
Validating programmes based on Proof of concept (POC) thinking BEFORE a significant budget is committed to design, technology, customer experiences, communication and culture. OutcomePath unlocks the true potential of strategic insights with unbiased thinking, ruthless truth and ultra-lean process. Designed to broaden your view of the art of the possible and plot strategic paths to impactful outcomes. With the breadth of opportunity and the must-be-buildable mentality, we can assure larger-scale programmes of success. Our team has over 25 years of experience delivering enterprise and innovation projects for the world's largest brands, including HSBC, Bayer, Google, Mazda, Unilever, eSure, and Red Bull. Our clients engage us to rationalise programs of work, expand thinking, and map blueprints to proof of concepts. This can be anything from a large-scale architecture project to drive culture to a brand design system to build trust in innovation through connected and immersive data experiences.