Peter Shu is currently the Director of Digital Brand Marketing & Go-To-Market at Outerknown, bringing extensive experience in digital marketing and strategic growth within the boardsports industry. Previously, Peter held similar leadership roles at Firewire Surfboards and Billabong, where they spearheaded global digital marketing strategies and campaigns. Early in their career, Peter gained diverse experience in talent management and business development at United Talent Agency and honed analytical skills as an analyst at ECHELON-Partners. Peter holds a Bachelor's Degree in Business and Entertainment from New York University and a high school diploma from Phillips Exeter Academy.
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