Michelle West is a UK Sales Manager at Outerstuff, currently leading apparel buying for NBA flagship stores across Europe and Australia. With over twelve years of experience in stock control, merchandising, and buying, Michelle previously held significant roles at Frasers Group as a Commercial Manager and at Sports Direct International as Head Football Apparel Buyer. Michelle relocated to Essex in 2022 to broaden product knowledge and market reach. An avid sports enthusiast, Michelle's commitment to teamwork and excellence stems from a background in competitive sailing, which has shaped their professional approach.
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