Dan Vassallo

Dan Vassallo has over 19 years of work experience in the digital marketing field. Dan began their career in 2002 as the Director of Marketing for Magnet Media. In 2003, they moved to Trafficbuyer Digital as the Director of Paid Media & Account Development, where they managed digital media and paid search strategy for direct response acquisition and awareness campaigns. In 2007, they joined The JAR Group as the Vice President of Media, where they built out the paid media capability and led the strategy, planning, and execution for digital marketing, paid search, and social media initiatives. In 2009, they moved to Digitas Health as the Vice President of Media, where they established and grew the media practice for Digitas Health. In 2013, they joined Starcom as the Vice President, Digital Director, and then Blacklight/MA as a Partner - Head of Search, Social, Mobile & Digital Media. In 2018, they moved to Noodle Partners as the Head of Digital Media & Performance Marketing, where they were responsible for developing and directing the marketing strategy and managing paid media campaigns. In 2021, they joined HackerU as the Head of Marketing Strategy & Enrollment Growth, and in 2022, they moved to Outlier.org as the Head of Performance Marketing.

Dan Vassallo is currently attending the University at Buffalo.