Jeff Walters

Jeff Walters has a diverse work experience spanning several industries. Jeff started their career as a co-founder of two successful technology-enabled marketing firms, where they worked with Fortune 500 brands. Jeff then co-founded and served as a President and CMO of ClickSquared (now Zeta Global), a marketing automation company. In this role, they re-branded the company and developed disruptive cloud computing technology for data-driven marketing. Jeff also worked as a co-founder and EVP of Targetbase, a marketing automation firm acquired by Omnicom, where they held various roles including oversight of major accounts and international operations. In addition, Jeff has served as a COO and Co-Founder at Outlier, where they specialize in acquiring, developing, and building brands and businesses. Jeff is also involved in conservation efforts as a Board Trustee at The Nature Conservancy of Arizona and provides advisory counsel to the Master of Marketing Research Program at the University of Georgia - Terry College of Business. Jeff's expertise includes business and brand strategy, marketing, digital marketing, financial analysis, and industry engagement.

Jeff Walters attended Valdosta State University from 1978 to 1982, where they earned a Bachelor of Business Administration (BBA) degree in Marketing. Jeff then pursued a Master of Marketing Research (MMR) degree at the University of Georgia - Terry College of Business from 1982 to 1983.