Ian Jacobson

Ian Jacobson is a Decision Support Analyst at Outside since October 2023, previously serving as a Senior Manager of Digital Analytics at URBN from December 2021 to September 2023. Prior experience includes roles as Senior Manager and Manager of Digital Analytics & Insights at Comcast, where responsibilities included leading a team of analysts and providing reporting on customer behavior and sales. Ian's tenure at Seer Interactive from January 2014 to October 2018 involved developing ad campaign strategies and optimizing performance as a Senior Paid Media Manager. Ian began a career in marketing with internships at the Cato Institute and account management at Tremor Media. Academic credentials include a Bachelor’s degree in Advertising from Penn State University and a Master’s degree in International Relations and Affairs from Rutgers University - Newark.