Jeff Gerken

Jeff Gerken (我亜剣) currently serves as EVP of Global Sales at OvationMR, a position held since February 2023. Prior to this role, Jeff was VP of Sales at InnovateMR from 2017 to February 2023, contributing to the development of the digital sampling industry and enhancing data quality through global panels. Jeff's extensive experience includes serving as VP and Head of Sales North America at Research Panel Asia Inc., where relationship building with North American and European clients was key, and as Regional Vice President for North America, overseeing all business operations in the region. Additional roles include Director of Asia/West Coast at Federated Sample, Senior Sales Manager at Symphony Advanced Media, and various sales and account management positions at Survey Sampling International and InsightExpress. Jeff began their career with sales management roles at Fuji Country Marketing and Acorn Engineering, leading teams and implementing market research strategies. Jeff holds a degree from Cal State Fullerton in the College of Business and Economics.