Jen Alcott

Vp, Client Services at Ovative Group

Jen Alcott has extensive work experience in various roles, primarily in the marketing and digital strategy fields. Their most recent position was as the VP of Client Services at Ovative Group, starting in 2019. Prior to that, they worked at Best Buy for nearly five years as the Director of Social Media, where they built and led a team of 13, implemented significant changes to the organizational structure of social media, and defined the goals and strategies for the channel. Before their time at Best Buy, Jen worked at Target in multiple roles, including Group Manager of Multichannel Strategy, Manager of Digital New Business and Product Development, and Manager of Site Marketing. Their responsibilities at Target involved developing customer experience roadmaps, creating new business opportunities, and gathering guest insights. Jen's career began as a Marketing Specialist at Capella University from 2000 to 2003.

Jen Alcott completed their Bachelor of Science in Business (BSB) in International Business and Marketing at the University of Minnesota - Carlson School of Management from 1996 to 2000. Jen then pursued their Master of Business Administration (MBA) with a focus in Marketing at Capella University from 2000 to 2001.

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