Alex Mathews possesses extensive experience in growth marketing and media, currently serving as the Senior Vice President of Media at Overdrive since October 2025. As the Founder of Headwall since October 2018, Alex leads a collective focused on growth marketing for e-commerce and apps, encompassing areas such as paid media management and data analysis. Additional roles include Advisor positions at NADS Organic Underwear and Whym, and a significant tenure in consulting and advising across various sectors, including venture capital and e-commerce. Previously, Alex held key positions at Typeface, Treat AI, and Artifact, contributing to innovative marketing and technology initiatives. Academic background includes a Bachelor of Science in Engineering in Systems Engineering from the University of Pennsylvania.
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