Diana Arellano

Diana Arellano has over 10 years of professional experience in marketing, public relations and media. In 2020, they began working as the Vice President of Marketing for Overproof, where they lead the marketing function and team, participates in strategic planning, and develops and executes integrated marketing plans for the company's brands. From 2016 to 2020, they were a Manager at Newlink™, where they spearheaded public relations and communications campaigns for tourism accounts, developed story ideas, and drafted and distributed press releases. From 2013 to 2016, they worked as an Account Executive at NewmanPR, representing four major cruise lines, planning and executing press trips, and coordinating shipboard media tours. From 2011 to 2012, they were the South Florida Area Lead - Experiential Marketing at TEAM Enterprises, managing the South Florida market promotions and events team. Diana also held a Public Relations & Media role at the Orlando Predators in 2012, an On-Air TV News Reporter role at WUFT-TV/WUFT-FM from 2011 to 2012, an NBC-2 Fort Myers Media Intern role at Waterman Broadcasting from 2009 to 2011, and an ESPN Radio Fort Myers Intern role at Beasley Media Group from 2009 to 2011.

Diana Arellano attended Florida Gulf Coast University from 2008 to 2010, where they earned an Associate of Arts degree in Journalism. Diana then attended the University of Florida from 2010 to 2012, where they earned a degree in Telecommunication with a focus in Sport Management.