Jon B. is a strategic and growth-focused executive with extensive experience in sales, operations, and business development within the fitness industry. They currently serve as the Sales Director and Director of Dealer Strategy & Partnerships at OxeFit, where they lead national commercial strategy and establish a scalable dealer network. Previously, Jon held various leadership positions, including Director of Sales at Core Health & Fitness, where they transformed the company’s revenue division into a multi-million-dollar enterprise. They also worked as an Independent Business Consultant, providing strategic guidance to fitness equipment manufacturers. Jon holds a Bachelor's degree in Sports Medicine from Loras College.
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