Amanda Calderon

Amanda Calderon is a seasoned marketing professional with extensive experience in email marketing, CRM, and customer retention. Currently serving as the CRM & Retention Manager at OXO since June 2022, Amanda has successfully implemented marketing automations that increased email average order value by 33% and SMS engagement by 73%. In addition to current responsibilities at OXO, Amanda works as a Marketing and Communications Specialist for Spanish Sin Pena, enhancing email marketing processes to drive student engagement. Previous roles include Email Marketing Associate at Bed Bath & Beyond, where Amanda managed cross-functional campaigns, and a Business Owner at Bristol Bay, promoting sales through social media and email. With a Bachelor of Science in Marketing from Roger Williams University, Amanda has consistently demonstrated expertise in digital marketing strategies, campaign execution, and performance analysis throughout a diverse career.