Alejandro Rosani

Alejandro Rosani has extensive experience in commercial management and operations, currently serving as Director Comercial Necesidades Sed y Reunión at OXXO since October 2016. In this role, Alejandro oversees a team of 12 professionals managing 47 categories with a daily turnover exceeding 100 million pesos, providing services to over 19,000 points of sale nationwide. Prior to OXXO, Alejandro was a Business Unit Manager at L'Oréal, focusing on national self-service and convenience channels, and held various roles at BAT, including Regional Manager and Trade Marketing Development Manager, where notable achievements included pivotal contracts with major retailers like 7-Eleven. Further experience includes positions at Mattel as Key Account Manager and Procter & Gamble, where Alejandro managed significant accounts in the consumer goods sector. Alejandro holds a Master's degree in Marketing from EGADE, a Bachelor's degree in Economics from Tecnológico de Monterrey, and completed a business management program at IPADE Business School.