David Amarillo is a transformation leader with a passion for enhancing customer experiences through teamwork, innovation, analytic vision, and continuous improvement. They hold a Master's degree in Gerencia y Administración and have a decade of experience in the financial market, including nine years leading results-oriented teams. Previously, David managed commercial strategies at Etitec, directed projects at Grupo TI México, and served as a CRM Project Manager at Interbank. They are currently the Head of Transformation at OXXO, overseeing digital product development and process transformation at a national scale.
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