Diego Muñoz is a Retail Media and Programmatic Strategy leader with over 8 years of experience in driving innovation in physical retail and convenience channels. Currently serving as the Product Lead for In-Store Media at OXXO, they have successfully implemented monetizable media networks, enhancing customer engagement across thousands of stores. Previously, Diego held various roles at OXXO and HEINEKEN MÉXICO, focusing on trade marketing and account management, which solidified their expertise in product development and marketing strategies. Diego obtained their degree from Universidad Tecmilenio, further strengthening their foundation in this dynamic industry.
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