Michelle Lin has extensive experience in performance management and online operations within various industries. Currently serving as 云业务FBP at 百度 since April 2021 and concurrently as Performance Director at OYO since November 2019, Michelle has previously held key roles including 商业化类目负责人 at 拼多多, where responsibilities included coordinating online campaigns and analyzing consumer behavior. Prior experience includes working as an 运营专家 at 阿里巴巴, focusing on new retail operations, and as a Commercial Excellence professional at Abbott, where analysis of sales efficiency was central. Michelle started her career at 尼尔森 as SFE Manager and briefly worked at HSBC as a Premier Relationship Officer. Academic qualifications include a Bachelor of Commerce in Professional Accounting from Macquarie University and a Master of Commerce in Finance from the University of Wollongong.
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