Anna Belaichuk is a seasoned MarTech and CRM expert currently serving as the Head of CRM at Ozon Fintech. Anna leads the product management for Ozon Bank's CRM focused on B2B sales and works as a freelance Marketing Technology and CRM Consultant. Previously, they held various roles, including Head of Department for Marketing Operations at T1 Marketing Center and Director of Global Marketing Operations at ABBYY, where they managed cross-functional teams and oversaw global marketing processes. Anna earned a Master's degree in International Economic Relations from the Finance University under the Government of the Russian Federation, and has extensive experience implementing CRM systems and marketing strategies across various industries.
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