OzTAM is Australia’s official source of television audience measurement intelligence.

OzTAM measures broadcast free-to-air (FTA) viewing on TV sets (TAM) in the five mainland metropolitan markets and BVOD viewing nationally (VPM).

OzTAM and Regional TAM’s broadcast TV (TAM) and OzTAM’s BVOD (VPM) services are core components of Australia’s integrated Total TV measurement service, Virtual Australia (VOZ).

VOZ is the foundation of Australia’s ‘Total TV’ measurement standard. It brings together broadcast viewing on TV sets and granular BVOD viewing on connected devices to provide national, de-duplicated, all-screen, cross-platform data for planning, trading and reporting, and became Australia’s official trading currency on December 29, 2024. More at virtualoz.com.au

VOZ Streaming is OzTAM’s data enablement service that delivers enhanced programmatic BVOD trading via a common OzTAM dataset while improving the viewer experience by capping the frequency across participating broadcasters’ advertising inventory utilising a consistent anonymised identifier (BVOD ID). Additionally, VOZ Streaming enables the activation of co-viewers to connected TV sets and brings BVOD programmatic into the Total TV campaign R&F reporting capabilities of the VOZ data base. More information at vozstreaming.com.au

Streamscape is a new quarterly report that provides a unified, independent view of Total Video consumption in Australia, across platforms and demographics. Streamscape empowers agencies and marketers to plan with greater confidence, precision, and accountability, combining SVOD viewing with broadcast TV and BVOD viewing for a Total Video picture.
Contact info@oztam.com.au for more information.

OzTAM is an independent company owned by Australia’s major commercial television networks (Seven, Nine & 10). OzTAM operates separately & independently from all networks & has an independent, non-executive chairman.

OzTAM Pty Ltd

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