Good design exists for people – and we are all about people. 

Design should communicate with you; never dictate.

It should enable you; not hinder. 

Design should be commercially and culturally expressive, not repressive. 

To evolve is part of the human experience, and like all people.... we too have evolved and adapted. Moving forward from our former Chairbiz character, we are here to share not only who we are and what we do – but why. 

As people, it’s no secret that we are sensitive to our surroundings, and here, we see our purpose as improving the lives of people with an artfully curated collection of human-centered brands and products.

So, what makes us different?

We communicate, never dictate:
It’s human nature to share our knowledge – and that’s what we do. We certainly however, don’t pretend to know it all, and we relish the opportunity to learn from our richly informed design community. 

We value conversation, dialogue – we value real connections. 

We curate products that are expressive:
If you’re anything like us, you’ll know that a good product is more than just a pretty face. True design has something to say. It might express your brand values, the culture of your commercial team, your position in the market – the list goes on. 

The point is, any product can be beautiful – but real design expresses meaning and resonates with people far beyond its looks. That’s why we have chosen to partner with designers and brands who align with these values.

P4… we’re for you.

P4.design

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P4.design

Org chart

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