Pierre Audoin Consultants (PAC) was born out of a vision – entrepreneur Pierre Audoin’s vision of a market research and consulting firm that would help businesses navigate the ever-changing technology landscape. Since its inception in 1976 in Paris, PAC has grown to become a trusted source of market intelligence and strategic guidance in the IT sector.
 
What sets PAC apart is our commitment to accuracy and up-to-date information. With a bottom-up methodology that involves thousands of interviews and surveys annually, we deliver unparalleled insights and recommendations. Our dedication to innovation and constant updating of the PAC reference model has kept us at the forefront of the industry, serving the largest and most prestigious technology companies worldwide.
 
As PAC continues to shape the future of software and IT services vendors through its outstanding services, it remains true to its tradition of excellence in market research and consulting.

Enterprise Software

IT Services

This department focuses on analyzing data to provide insights that guide strategic decision-making.

Analytics Division

The Account Management team at PAC is dedicated to nurturing and maintaining client relationships by understanding their unique needs and ensuring they receive optimal support and services. This team acts as a bridge between clients and PAC’s market research and consulting experts, ensuring satisfaction and identifying opportunities for further engagement and business growth. Their efforts contribute significantly to the sustained trust and collaboration PAC enjoys with its prestigious technology clients.

Account Management

The Leadership Team at PAC orchestrates the strategic direction and operational management of the company, ensuring alignment with its vision of delivering accurate and up-to-date market intelligence. Comprising senior executives with expertise across sales, analysis, technology, digital innovation, business applications, and regional operations, this team drives key initiatives, oversees critical business functions, and guides the company's growth and adaptation within the dynamic IT sector.

Leadership Team

This department conducts research and analysis to support strategic decision-making and market positioning.

Market Research

This department provides expert guidance and consultation to clients to enhance their business strategies and operations.

Advisory Services

The Analyst Team at Pierre Audoin Consultants (PAC) is responsible for conducting in-depth market research and analysis within the IT sector. Comprised of Senior Analysts and Principal Analysts, the team's main tasks include executing detailed interviews and surveys, interpreting data, and providing strategic insights and recommendations to top technology companies. Their work ensures that PAC remains a trusted source of accurate and up-to-date market intelligence.

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Other teams

Account Management

Leadership Team

Market Research

Advisory Services

Analyst Team