Lauren Webb

Lauren Webb is an experienced marketing professional specializing in lifecycle marketing and user engagement. Currently serving as a Lifecycle Marketing Specialist at Pacaso, Lauren previously held the position of B2C Lifecycle Marketing Campaign Specialist at Wonolo, where notable achievements included a 40% increase in new user activations and a 20% improvement in conversion rates. Prior roles include Marketing Manager at Merit Financial Advisors, where Lauren drove a 30% rise in brand awareness and streamlined acquisition processes, and various marketing positions at Botsford Financial Group and Michael Kors. Lauren holds a Bachelor of Business Administration in Marketing from Kennesaw State University.